I will get to each of the above problems in turn but they are all down to one major missing piece in our industry. Everyone is very good at doing their bit. Let me explain. Designers are generally great at designing, web coders (developers) are great at putting it all together so your computer can see the web pages, excellent. But the missing piece of the puzzle is usually overlooked by most people looking for a website... the marketing message of your website!
The words are often left to the business owner – BAD IDEA! Even if you are Mark Twain you shouldn't write the content for your own website. You are just too close to it. Apart from that, do you have enough experience in professional sales writing? I'm sure you are a success today by being great at making sales off line but are you able to transfer those skills to screen? It's not as easy as you may think....
Effective copy writing is getting your prospect to grab their credit card and order your product waiting impatiently for it to arrive in the post! You need to show your visitors all of the information they want, in an order that suits their natural buying habits. You need to answer all of their questions and counter all of their possible objections. As well as reflect and represent your company in a professional and competent manner. Remember you can not be there to tailor your response as you would in person off line - you have to appeal to the masses.
There are many great web designers around but the main problem is that the majority don’t know a whole lot about Marketing. This means that...
They don’t really give your visitors the information they need to feel happy to buy from you. Or provide you with the results you are looking for, more sales, more orders and more leads.
We have the solution… read on to find out what we can do to help you.
No-one can afford to have a website that does nothing for them. And that’s especially true in today’s unstable economy. So what can you do to ensure the future success of your business? Your first step should be to find a web designer who really does know about Internet Marketing.
Effective web design is more about how the website works than how the website looks – although the look is very important too.
That’s what will catch the eye of your visitors. But, as with life, you need more than good looks to get your website making you money. You’ve probably heard the saying ‘content is king’. It’s never been truer…
Carefully crafted content draws in the search engines – and keeps your visitors on your site. That gets you off to a good start. And it goes without saying that whether you’re providing a product or a service, it has to be top quality.
Content and design might bring visitors to your site, but it’s what you give them when they get there that will turn them into customers – or turn them off completely. It’s an old saying but it’s very true… you never get a second chance to make a first impression. So what you really need is...
Bring in a talented graphic designer and you’ve got a complete package under one roof. This is exactly what you’ll find at Business Growth Midlands.