Do I need a website?
Only you can answer this question but we can help you decide, either way!
When wouldn’t you need a website?
A website is not necessary for all businesses. Say, for example, you run a “one-man-band” with no plans for business growth. You have a full order book and you never struggle to get new clients. Your off line marketing is both cost effective and delivers more clients than you can handle. Clearly a website would just be for vanity, don’t bother!
I “should” have a website
Think carefully before you embark on a website marketing plan. Don’t just get a website because you “think” or have been told you need one – those are completely the wrong reasons.
I want to make sales or generate leads on-line
If this is the case then the answer is an emphatic YES, you need a website. The important point here is that you do not JUST need a website if the above statement is true. Yes, of course you need a website but you also need the right sort of website. You also need to be committed to the development of your “on-line salesperson”
In the beginning…
At the dawn of the Internet it was enough to create a website with little thought to performance. A brochure was fine. It was ok to tell your prospect what you did and leave it at that.
The story today is somewhat different. There are literally BILLIONS of websites on the Internet and YOURS needs to stand out. Not only that YOURS needs to grab your prospect, identify their problem and quickly offer the solution making it easy for them to buy from you. Don’t panic, the news is good and this is a really important point.
GOOD NEWS!
SO MANY BUSINESSES ARE DOING IT WRONG. THEY HAVE SIMPLE BROCHURE WEBSITES THAT DO NOT DO THE JOB OF SELLING! There is a massive opportunity for you to grab your market and start selling to them, on-line!
This sounds great but how much is this going to cost me?
OK we are more expensive than SOME web designers, but then again we don’t just design websites. We design on-line marketing machines. If cost is a real issue we can also provide a web design service that will match even the most modest of budgets.
It’s all about ROI
Return on investment is the most essential part of any marketing activity. Our design and development process makes sure your business will get a substantial return on your investment. We aim to have your website paying for itself within 12 months. Many of our clients have enjoyed a return in less than half this time!
Call us today on 01536 483298 and we can show you what return you could expect from an internet marketing campaign!
Work it out yourself
- Average Profit per sale (P)
- Current cost of customer acquisition (including your time) (C)
- Average number of sales per client (V)
- Average number of years a client stays with you (Y)
- Number of clients you want per year (N)
Say your products averaged £50 profit, and clients, on average bought from you twice a year (this can be easily done using e-mail marketing, up selling and cross selling) Clients tend to stay with your business for an average of 2 years and you wanted to generate 100 new customers per year.