Search Engine Optimisation (SEO)
Ranking high in the search engines
Search engine Optimisation is a phrase you hear banded around everywhere. Simply put, SEO is the optimisation of your website to achieve the highest ranking (page position) on the search engines.
Experts make it out to be some kind of black art, well sorry experts, it is not!
On page optimisation
SEO simply consists of constructing web pages and the words within those pages in such a way that the search engines know what they are about.
Off page optimisation
Once you have done this you need to build links to the pages from other related websites. The more links you get and the better the quality of those links, the higher your website will appear.