Website Tracking / Website Statistics
Website Visitor Information leads to success through measured development.
There is more to website development than just throwing up a few pages and hoping it will produce sales and leads! Website visitor information allows you to fix what needs fixing and improve what needs improving!
You may strike it lucky and find that you start getting leads and sales straight away...
but if that was the case you probably wouldn't be reading this.
The only way to ensure website success is to constantly test, tweak and measure your website performance.
This sounds like hard work, I know but it doesn't have to be. Worst of all your competitors could be winning business from you by following some of these measures.
How to measure website success
The success of a website can be measured once the purpose of the website has been defined.
What do you want your website to actually do?
I am always surprised that most people have to stop and think when I ask this question. The business owners/managers we work with usually have the following criteria for their website.
What is your criteria?
- To produce sales leads.
- To sell our products or services.
- Anything else is probably an ego trip and waste of time!
- Most website visitors (your prospects) have the following agenda.
- To find information.
- To compare products, prices and services.
- To buy products or services directly from the website.
Measuring website success
You know you are running a successful website when your criteria matches your visitors agenda.
You can then measure the websites return on investment by subtracting the cost of attracting visitors to your website (or page) from the sales or leads generated by your website – Simple isn't it?
Now is the time to find out how well (or badly) your website is performing
You can easily find out if your website is performing by using a website tracking system. This is program that records a log of information about each of your website visitors. It is able to tell you how visitors find your website, where they come from (i.e. Google, MSN, yell.com other websites etc), how long they look at your website, which pages are most popular and most importantly, what pages they exit your website! ...Is it your ‘order confirmation’ page?!
Using statistics to increase on-line success
You can also utilise the statistics package to measure your other on-line marketing efforts. Would you like to see if the links you are building are creating any quality traffic to your website? You can view all of your traffic sources so you can measure where your visitors have come from and increase your efforts in the most successful source areas.
Can we help?
Yes of course, we offer a Google Analytics Statistics package that generates essential website visitor information.
We can add the tracking code to each page of your website for you and train you to use the system effectively. Once we have shown you the ropes, you are free to analyse your data as often or as little as required. The software used to cost several thousands of pounds but is now offered free of charge by Google.